So, you’ve got a nice, fresh flyer idea and want to use it for your latest marketing event. All you need now is an audience — those who will want to receive your flyer and turn these flyers into sales. Before going out and handing these printed matters to everyone, check out these top issues you need to consider when distributing flyers.
Top Issues in Flyer Distribution
Here are some of the top issues that you must never overlook when doing a marketing campaign through flyer distribution:
Choose how to send your message
Depending on what you’ll promote, your messages may vary from one flyer to another. Generally, flyers are used to announce something. May it be a new product, your latest promo, or an event that you want people to go to.
There are occasions when you can use low-cost marketing like flyers. But are you ready to do this marketing campaign? What messages do you need to disseminate? Before continuing your flyer distribution project, make sure that you are satisfied about every single aspect that involves your flyer. From the layout to the general content, you must be sure about it. Once you have them printed, say, a thousand copies, you need to distribute them or you’ll end up wasting your hard-earned money.
Consider the timing
It is obvious that a flyer is not very durable, as it is only made with paper. Hence, they do not last long, especially when not handled with utmost care. Hanging the flyers outside can make their life shorter, so before tucking them somewhere, make sure to check the local forecast for weather. If harsh weather is coming, adjust your plans to make sure your flyers won’t get affected and destroyed.
Moreover, when handing out flyers, take into account the occasion or public holidays that you will be competing with. It might be true that many people are on the streets during Halloween or Christmas, but they might not notice your flyers because they are too busy with other thing.
Consider Your Audience
Who is your audience in general? Does your product has a general audience or are you targeting a specific gender, age group, or level of living? Flyering is not just handing the flyers out to people. It is important that you hand the flyers to the right people.